Ready to jumpstart your year with some clarity and calm? We’ve got you covered in our latest podcast episode. It’s all about four easy-peasy steps you can nail before the end of the first week in January. This isn’t just business talk; it’s about setting up both your mind and business for a fantastic year ahead.

If you’re tired of spinning your wheels, and you don’t want to burn time, money or energy focused on the wrong things (that won’t get you results), get these four steps done TODAY!

ADDITIONAL RESOURCES

Revelation Workbook: CLICK HERE

Facebook Group: CLICK HERE

Vision board template: CLICK HERE

Sign Up for Jan 12 Event: CLICK HERE

The post #29 2024 First Week Focus: Do These 4 Tasks Before the End of the Week first appeared on TRAVEL MARKETING & MEDIA.

In Episode 28 of the Travel Marketing & Media podcast, host Sandra McLemore, a renowned marketing expert in the travel industry, addresses three real questions sent in by travel agency owners, advisors, and agents. The episode begins with a deep dive into the use of a magazine as a lead magnet, where Sandra shares her valuable insights on content creation and team coordination. Following this, she provides actionable strategies for effective engagement and partnership building within the food and wine event scene. The episode concludes with a focused discussion on the nuances of introducing and communicating planning fees to clients, offering practical advice for those navigating this transition. This episode is a rich resource for travel

Come over and join us at our private Facebook group to discuss

The post #28 Q&A – Lead Magnets, Event Networking, and Planning Fees first appeared on TRAVEL MARKETING & MEDIA.

If you’re looking to achieve record sales and commission for your travel business in 2024, perhaps numbers that you have never seen before, you’re going to need to do something differently. At Travel Marketing & Media ®, we have decided that 2024 is going to be a year of alignment and measurement.

It will be the theme around all of which our trainings, services and products are focused. In this episode, we’ll dive into the first of our two new tools; the free Revelations workbook. Sandra will break down what it is, why you need it and how it will help you.

Learn more at www.travelmarketingandmedia.com/revelations today.

The post #027 The First of Two Game-Changing Tools for Your Business! first appeared on TRAVEL MARKETING & MEDIA.

In this insightful episode of the Travel Marketing & Media ® podcast, host Sandra McLemore, a renowned travel industry marketing genius, dives deep into the world of travel marketing. Episode 26 is a special Q&A session where Sandra addresses pressing questions sent in by agency owners, advisors, and agents, who are keen on elevating their marketing strategies.

The episode kicks off with a detailed discussion on “How to Improve Marketing Funnel Planning.” Sandra provides actionable tips and industry secrets to help listeners refine their marketing funnels, making them more effective and conversion-friendly.

Next, Sandra tackles a common yet often unspoken challenge in “How to Overcome Imposter Syndrome.” This segment focuses on helping travel professionals build confidence, especially when it comes to crafting weekly email content and marketing funnels.

The episode concludes with a strategic exploration of email marketing in “I Have Multiple Niches, Should I Send One Email or One for Each Category?” Sandra offers her expert perspective on tailoring email content to diverse audiences, discussing the pros and cons of single versus multiple email strategies for different niches.

Throughout the episode, Sandra’s expertise shines, providing listeners with valuable insights and tools to enhance their travel marketing skills. Whether you’re struggling with funnel optimization, battling imposter syndrome, or figuring out the nuances of email marketing, this episode is a treasure trove of knowledge for any travel marketing professional looking to excel in their field.

Come over and join us at our private Facebook group to discuss

The post #026 Q&A – Mastering Marketing Funnels and Overcoming Imposter Syndrome first appeared on TRAVEL MARKETING & MEDIA.

Streamlining for Success: The Power of Fewer Suppliers!

Join Sandra McLemore, travel marketing expert and CEO of Travel Marketing & Media as she delves into the transformative strategy of working with 10 or less suppliers.

Discover how prioritizing quality over quantity can lead to stronger partnerships, streamlined operations, and enhanced customer experiences.

Learn the art of negotiation leverage, risk management, and creating personalized client offerings that set your agency apart.

Packed with real-world insights, expert advice, and success stories, this episode is a must-listen for travel agency owners, advisors, and agents aiming to elevate their business.

Come over and join us at our private Facebook group to discuss

The post #025 Why You Should Only be Focused on 6-10 Suppliers first appeared on TRAVEL MARKETING & MEDIA.

Welcome to Q&A Day, where travel industry expert and business coach Sandra McLemore addresses questions submitted by travel business owners, guiding them in resolving challenges within their companies.

In this episode, Sandra delves into the significance of participating in both in-person and virtual conferences, emphasizing their role in forging connections that can introduce you to and engage with your ideal clientele.

Additionally, Sandra offers insights on optimizing your travel business’s photo portfolio to accurately reflects they type of travel their selling and provides guidance on strategizing for the creation of effective marketing funnels.

Come over and join us at our private Facebook group to discuss

The post #024 Q&A – Choosing events to find new clients + more first appeared on TRAVEL MARKETING & MEDIA.

In this super helpful podcast episode you’ll get a clear-cut game plan on how to rock your marketing. It’s like a light in the marketing maze, especially when you’re swamped with too many choices and find yourself hopping from one thing to another.

The cool part? The episode dives into three “forever” marketing tactics that have been solid gold, no matter how much social media flips and flops.

Come over and join us at our private Facebook group to discuss

The post #023 Focus 90% of Your Marketing on These 3 Things – Now! first appeared on TRAVEL MARKETING & MEDIA.

Are you a travel agency owner looking to enhance your website’s performance and boost conversions? In this podcast episode, Sandra delves into the world of websites, addressing questions and insights gathered from our recent ‘Website in a Weekend’ workshop participants.
Join us as we uncover valuable strategies to supercharge your website’s effectiveness and drive better results.

Come over and join us at our private Facebook group to discuss

The post #022 Travel Agency Websites Q&A first appeared on TRAVEL MARKETING & MEDIA.

So how do we make something we may not enjoy, easier and less time-consuming, while making sure our emails get opened when they land in that inbox?

We use snippets! You see snippets every single day you’re online. Every time you do a Google search or open up your email, or even read a blog or article – Snippets are everywhere and if you haven’t been using them before, you certainly will now.

What is a Snippet?

One type of snippet you’ve likely noticed is what you see when you pull up a search term in Google. The short string of eye-catching information that appears directly after the search result of a search term is the snippet.

There are various types and applications of snippets and the two snippet types we’ll be looking at today will have two main purposes;

To help your emails stand out (email snippet) from the hundreds of emails your customers receive every week and help you develop and optimize a workflow (template snippet) that will save you time.

What is an Email Snippet?

The first type of snippet we’ll be looking at is the ‘email snippet.’ This is also known as a

“pre-header” text.

An email snippet is the string of information that comes after your subject, in the subject line. It generally contains a call to action, an offer, or an enticing bit of information that makes you want to open it. If you pop open your email right now, scroll down through your inbox, you will notice a subject for each email, and then you may see some eye-catching information next to it.

The underlined string of information after the subject is the ‘snippet.’ Now, if you’re not seeing examples of this in your inbox, it’s because many brands and individuals are not utilizing this tool, don’t be like them. Email snippets are also a great way to avoid the spam folder and are less likely to be seen as a security risk to your subscriber’s inbox.

As a rule of the thumb, an effect email snippet should include the following:

• A call to action
• No more than 40-50 characters
• Be directly related to the subject line – Don’t confuse your readers

There are a number of ways to add email snippets, including adding your own code – GASP! Don’t panic, there are easier ways. The simplest thing to do is to go with an automated email design program like ConvertKit or Flodesk, which will allow you to create your own pre-headers/snippets in seconds.

Template Snippets

The other type of snippet is very straightforward. The template snippet is a reusable message you can create in advance and insert into the body of your email. These snippets are a major time-saver, especially when find yourself writing the same thing over and over in your emails.

Some examples of snippets might include the following

• A few lines about linking to your Calendly to book a video chat or call with you
• Group space on an upcoming trip you have
• An invitation to an upcoming event
• Your lead magnet (even though they are already on your list it may help motivate them to book)
• A few of your recent articles on your website

The post Content Snippets – How can they help you save your time? first appeared on TRAVEL MARKETING & MEDIA.

 The Potential Impact

1. Business Disruptions: Losing your host agency can mean immediate disruptions. Whether it’s a decline in income or an operational hurdle, the effects can be palpable.

2. Lost Tools and Relationships: Say goodbye to the booking tools, customer management systems, and supplier partnerships you once had access to through the host agency.

3. Delayed or Lost Commissions: Outstanding commissions might get delayed or, even worse, disappear if the agency faces financial hardships or declares bankruptcy.

4. Getting Entangled in Lawsuits: While you may have had no part in the wrongdoing, you could get dragged into the lawsuit or even face liabilities.

5. Reputation on the Line: With your host agency in the limelight, clients might second-guess your reliability.

6. Finding New Footing: Transitioning to a new host agency or operating independently can be a costly and challenging affair.

7. Meeting Client Expectations: If your host agency can’t deliver promised services, you’re left to pick up the pieces. This might mean rearranging plans for your clients or even bearing some costs.

8. Reading the Fine Print: Your agreement with the host agency could have clauses dictating your role in such scenarios. Don’t ignore the fine print.

9. Insurance to the Rescue: If you’ve invested in Errors & Omissions insurance, it might cushion you against some professional claims, but always verify the specifics of your coverage.

10. Investments of Time and Money: Whether it’s gathering documents, giving testimonies, or seeking legal counsel, these unexpected events can demand your resources.

 Navigating the Waters

If you’re in this boat, here’s a suggested action plan:

– Seek Legal Counsel: Understand your potential liabilities and your best moves forward with the guidance of a legal professional.

– Transparent Communication: Keep your clients in the loop. Address their concerns proactively and reassure them of your services.

– Financial Preparedness: An emergency fund isn’t just for personal crises. It can also tide you over during professional uncertainties.

– Regular Business Health Checks: Periodically review your business strategy and risk management. In the unpredictable world of travel, staying one step ahead can make all the difference.

Remember, the travel industry is all about adapting to the unexpected. With the right strategies and a proactive approach, you can navigate even the stormiest of seas and continue to offer exceptional services to your clients. Safe travels!

The post What Happens When Your Host Agency Faces Legal Trouble? first appeared on TRAVEL MARKETING & MEDIA.