While you start out with the same foundation as other travel advisors, the end result is uniquely yours. Once your visual branding (colors, logo, font pairings), images, and copy (content) are added, you’re looking at a different website.
The navigation and layout stays the same, but if you look closely at airline, hotel, bank or department store websites, they are all the same.
Why? Because the layouts work. They are what consumers expect and need to see in order to convert visitors into paying clients.