TRAFFIC + CONVERSION EXPERIENCE MARCH 13, 2024 – AMSTERDAM LEARN MORE»

TRAVEL MARKETING & MEDIA

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traffic +
conversion experience

March 13, 2024 – amsterdam

Seamlessly weave together ship inspections, trade shows, and FAM sailings with a game-changing, high-conversion blueprint.

SIGN UP OPENS SEPTEMBER 1ST

2024 TRAVEL Traffic + Conversion Experience

Get excited for this event in Amsterdam! It’s not only the perfect bridge linking all your experiences and learnings, but it’s also one of those rare moments when the Travel Marketing & Media® community comes together in person.

And guess what? Hundreds of us will be there! It’s the ultimate meet-up opportunity.

Plus, you’ll benefit from the stellar, hands-on training (that you’ve come to expect at TMM) in travel marketing and sales conversion.

Prepare to boost your leads and skyrocket your sales!

2024 Travel Traffic + Conversion EXPERIENCe

ABOUT THE EVENT

MARCH 13, 2024
9:00AM - 11:00AM OR 11:30AM - 1:30PM VENUE TBC

What + Why

  • This will be the first in-person event that is 100% focused on sales and marketing for your travel business.

  • Travel advisors have traditionally attended conferences that are sponsored and delivered by suppliers (cruise lines, hotels, resorts, insurance etc). These are vital for product knowledge and industry updates however don’t focus on how to get clients or close the sale.

  • The program will be 1.5 full days in the classroom working on your business using a printed workbook, lots of support and incredible teaching. 

  • The program is good for all travel advisors (new to industry and seasoned).

  • It’s for you if you aren’t yet hitting your goals and/or you aren’t working with the right clients or selling the type of travel you want to.

  • The program is for all niches and it doesn’t matter who your host agency or consortia is – or what suppliers you sell as the focus is on helping you to drive more traffic and convert more sales.

How (Event outcomes)

  • Have clarity on your niche and ideal client
  • Have a core message
  • Have a 2 year content plan for your business; pieces to go out weekly
  • Have a 2 year content strategy for social media that supports your goals
  • Have sales goals in place for your business
  • Learn how to create opt-in forms to build an email list
  • Create a tactic list that will put you in front of your target audience
  • Understand how to write copy that converts
  • Have planning fees and services copy in place for your business
  • Have a detailed onboard plan for new enquiries to turn them into leads
  • Have a sales questionnaire to use in the planning meeting
  • Put together a proposal that will wow your client and save you time
  • Learn strategies to convert proposals into sales
  • Identify tactics & areas to upsell after the deposit is paid, before departure

half-day Optional add-on for a limited number of participants

  • Learn how to take incredible videos and photos with your smartphone or DSLR
  • Get a new in destination headshot
  • Take a walking photography tour of the old town in San Juan to practice your new skills

✅ INCLUDED

  • All in-person lessons during the 1.5 days
  • Printed workbook + instructor training notes
  • Break snacks plus tea & coffee
  • Lunch on Day 1
  • 3 email nurture sequence from our niche library
  • 5 bundles of your choice from our online shop
  • 2 magazines of choice from our online shop
  • 2 thirty minute post-event Q&A sessions
  • Join a pod of like-minded travel advisors to give and provide motivation and momentum after the event
  • Digital travel planning form to use in your planning meetings and consultations

    SIGN UP BY JANUARY TO RECEIVE

  • 10 design layouts for your email marketing platform all customizable to your branding
  • VIP seating 
  • Free audio replay of every lesson in the live training

❌ NOT INCLUDED

  • Flights
  • Hotel (get the same room rate as AGC)
  • ASTA Global Convention ticket (AGC)
  • Optional add-ons

THE PROGRAM

  • Identifying potential river cruise clients from your current clientele.
  • Profiling the ideal river cruiser, especially reaching those unfamiliar with the concept.
  • Key visibility tactics and a spotlight on the top three for maximum conversion.
  • Crafting the perfect content for your visibility ads and guidance on how to setup your first visibility ad.
  • The crucial email sequence every new subscriber should receive.
  • Distinguishing between educational and sales emails.
  • Strategizing how and when to send sales emails for maximum bookings.
  • Strategizing how and when to send sales emails for maximum bookings.
  • A deep dive into the conversion formula to ensure you meet your targets: from impressions/views to email subscribers, open rates, click rates, proposal numbers, and finalized sales. We'll dissect each conversion step, enabling you to trace back from your sales target.
  • A deep dive into the conversion formula to ensure you meet your targets: from impressions/views to email subscribers, open rates, click rates, proposal numbers, and finalized sales. We'll dissect each conversion step, enabling you to trace back from your sales target.
  • Clarity on how to charge planning fees for river cruising clients (individuals, couples, or groups)

Important Note: 

Attendees will receive a digital workbook, tailored for individual travel businesses, two weeks before the event.

Bring your laptop or a tablet equipped with a keyboard to work efficiently through the sessions.

ANCHOR YOUR EXPO EXPERIENCE WITH A HIGH-CONVERTING BLUEPRINT

The Traffic & Conversion Experience is the glue to your entire expo experience!

While ship inspections, personal sailing experiences, FAM trips, and trade shows offer valuable insights and immersive experiences, they won’t inherently bring in new leads. You need a structured plan.

This Travel Marketing & Media ® favorite event is meticulously crafted to complement the expo program. It acts as the cohesive force, synthesizing all your experiences and presenting them within a clear blueprint.

Our primary objective? To empower you with strategies on generating genuine river cruise leads and mastering your marketing efforts.

The endgame is straightforward: fast-track your marketing + sales and wait for the commission checks to roll in.

Bring your passion, drive, and be ready to dive deep. This is where your transformative journey begins.

THIS IS FOR YOU IF...

YOU HAVE NOT MADE YOUR FIRST RIVER CRUISE BOOKING... YET

YOU HAVE MADE SOME BOOKINGS BUT AREN'T HITTING YOUR GOALS

YOU DON'T KNOW WHERE TO FIND PEOPLE RIVER CRUISERS

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OMG! This training is exactly what I needed! Step-by-Step instructions on how to get my planning done and implemented! I know all the stuff I need to do, but never know where to start! Last night I set up a Trello Board with my suppliers, commissions, and started listing the destinations. Today I'll get my Flodesk up and running and "Brand" my email template. I've never been so excited!
Terri Holzhauer
Terri HolzhauerPlanned to a T, LLC

MARCH 13, 2024

Right before the ASTA River Cruise Expo

AMSTERDAM

VIRTUAL + ON-DEMAND

RELEASES 3/1, 2024
$ 197 /one payment
  • TAKE AT YOUR OWN PACE
  • ARRIVE AT THE EXPO "READY"
  • 30 DAY REPLAY WINDOW
SIGN UP NOW

9:00AM - 11:00AM

MARCH 13
$ 197 /one payment
  • IN PERSON IN AMSTERDAM
  • INTERACTIVE WITH SANDRA
  • COLLABORATE WITH OTHER ADVISORS & AGENTS
CONFIRM YOUR SEAT

11:30AM - 1:30PM

MARCH 13
$ 197 /one payment
  • IN PERSON IN AMSTERDAM
  • INTERACTIVE WITH SANDRA
  • COLLABORATE WITH OTHER ADVISORS & AGENTS
CONFIRM YOUR SEAT

FAQ

Tickets for the ASTA Global Convention are separate to the TRAVEL Traffic + Conversion Experience. You can purchase ASTA Global Convention tickets on their website at www.asta.org
 

We know that all of those elements are not 100% organized and you are still working through them – likely waiting on various updates and elements. 

We want you to know about this experience while you are still in “planning mode” so that you can plan accordingly.

Yes! This is not going to be Sandra talking TO you. This will be Sandra guiding you in a workbook. You will be working ON your business and will leave the session with an actual plan… a completed plan that works.

Sandra is hosting two sailings – one on AmaWaterways and one on Avalon Waterways. 

Both sailings will feature a masterclass (different topics) but they will be 100% different to this.

No you do not. If you happen to be in Amsterdam doing a FAM or something else you are more than welcome to do this experience.

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Angela J

Angela brings a lifetime, literally, of writing and travel experience to the team. She has traveled to more than 30 countries—and has lived in four of them.

What I do

Create high-quality content

On my travel bucket list

Antarctica, the Galapagos, Egypt, Slovenia and Patagonia are currently at the top of the list, but I want to go EVERYWHERE.

My fave food

Anything with avocado

My favorite people in my life

Family and friends, of course! Especially the ones who join me on epic travel adventures…some of whom I met on epic travel adventures.

Laura P

In my free time, I’m a musician (pianist/vocalist/guitarist) and photographer while looking for opportunities to go hiking, travel, and read, especially about psychology. I love to visually bring clients dreams to life!

What I do

 As Design Lead and one of Travel Marketing and Media’s designers, I help manage the design team while designing websites, logos, and marketing kits for clients. With an MBA, I have over 20 years of experience in marketing and design, including over 10 years managing a marketing firm.

On my travel bucket list

Scotland, Ireland, Switzerland, Africa, Thailand, Alaska, Montana

My fave food

mango, pineapple, jalapeno, spicy Thai or Korean and BBQ (especially Kansas City BBQ brisket burnt ends), I also love to cook and try new foods!

 

 

My favorite people in my life

My fiance, family and my 15-year old rescued pomeranian chihuahua Casper

Es M

Es is a creative digital designer. She enjoys creating and designing websites and graphics. When she’s not designing websites, she’s hiking and enjoying the outdoors.

What I do

Wordpress and Wix Website Designer.

 

 

On my travel bucket list

Thailand, Mauritius, and Mozambique.

My fave food

Malva pudding – A caramelized sweet cake soaked in creamy syrup and typically served with custard, but I like mine with vanilla ice cream.

My favorite people in my life

My family and my friends. 

Jacqueline K

Jacqueline herself is an avid traveler and brings exceptional experience to the team with her digital marketing, branding and operations.  In her own words she is always looking to add new skills to her arsenal!

What I do

I’m one of TMM’s Marketing Coordinators

On my travel bucket list

Everywhere I haven’t been! Top of my list is Finnish Lapland, Egypt, South Africa, and Antarctica

My fave food

The 3 P’s: Pizza, Pasta, and Popcorn, plus Rack of Lamb and anything Wild Boar

My favorite people in my life

I just got married (Yay for being a COVID-Bride) so my husband, my family, my friends who are really family.  I’ve lived around the United States and have been lucky enough to find a really incredible group of people to laugh with, talk to, go on adventures, and just love each other.

Hannah W

Hannah joins our group with a skillset packed with design, social media and communication roles.  She supports our team in any way she can and has an extensive background in all things marketing. 

What I do

NA

On my travel bucket list

NA

My fave food

NA

My favorite people in my life

NA

Jordana M

Jordana brings 17 years of travel industry experience to the team. She’s traveled to 80+ countries, spends every spare minute she can exploring her local mountains, and is the proud Mother of an adventurous, globetrotting little human.

What I do

Copy shop Writer

On my travel bucket list

Antarctica

My fave food

Singaporean Chicken Rice

My favorite people in my life

My son, my Mom, and my community of girlfriends

Orestes D

Orestes is the lead on Wordpress development projects. He possesses 10+ years of experience working with companies to bring their ideal online presence to life, with clientele ranging from small business owners to large travel brands.

What I do

Build all the Wordpress websites.

On my travel bucket list

Scotland, Ireland and India.

My fave food

Mexican and Italian.

My favorite people in my life

My wife, kids and family.

Lou M

Always up for a new adventure and learning more about what the world has to offer. A laid-back and caring individual that loves spending time with her family, playing guitar, reading, and solving puzzles.

What I do

I’m a Graphic Designer and Design Support for Travel Marketing and Media. I help create websites and other graphic elements, as well as helping my other team members. I also work with other clients creating UI and digital content on many platforms.

On my travel bucket list

Italy, Maldives, and Australia.

My fave food

I love smoked salmon and cream cheese on a croissant, sushi, watermelon, any warm homemade food, and a cup of matcha latte any time.

My favorite people in my life

My family is my everything. All I do is for them. My partner holds the most special place in my heart, as I can’t see myself without him.

Kelsea R

Kelsea is one of our 4 amazing concierges providing excellent service to Travel Marketing and Media Clients. She brings 10+ years of experience and also assists in project management. She is always up for a challenge and looking to get things done!

What I do

I am a Client Concierge and I make sure we keep our advisors happy!

On my travel bucket list

Next time I’m able to travel internationally, I’ll be crossing Greece off my list

My fave food

Mexican street tacos with lots of cilantro and lime

My favorite people in my life

My partner, Cait and my hound/beagle mix, Chester.

PLEASE CHOOSE YOUR PAYMENT PREFERENCE

TWELVE INSTALLMENTS – Special offer that requires prior approval. For clarification, please email designsupport@cottammclemore.com  *Additional $500 premium applies to WordPress site
FULL PAYMENT
3 INSTALLMENTS
6 INSTALLMENTS
12 INSTALLMENTS
 

WE'D LOVE TO HELP YOU

To get that consistent stream of new clients you need two things; a strategy and tactics. We'd like to send you a weekly email with that help. 

 

We're here to help you build a travel business that is wildly profitable and brings you joy.

Thanks! Keep an eye on your inbox for updates.

Charisse

Charisse has a wealth of administrative knowledge and experience. She’s from North Carolina, and has a really calm demeanor yet is eager when it comes to her work.

What I do

Learning the ends and outs of the web design process, responding to questions and concerns from clients.

On my travel bucket list

Johannesburg, North Holland, Alaska

My fave food

Tex-Mex

My favorite people in my life

My mom, my sisters, my cousins, and my friends from H.S/College.

Jenn G

She specializes in blogs and articles about family and home but has a passion for travel.

When she’s not working, she enjoys time with her husband, three (adult) children, and five pets. She and her family live in a beautiful area in Maine with no shortage of things to do!

What I do

Freelance writer

On my travel bucket list

Hawaii, Italy, and Australia

My fave food

Cheeseburgers and fried chicken (not healthy, but I don’t care – yum!)

My favorite people in my life

My husband and children

Matthew D

While his degree may be in journalism, he spends most of his time focusing on blogs and social
media writing for clients in various industries. When not writing, Matthew also spends a large chunk of his time working in education. He divides his time between working in the classroom and helping to run before and after school childcare programs. In his free time, he can be found reading, crafting, and keeping up with all things pop culture (just not the Kardashians).

What I do

Content Writer

On my travel bucket list

Cyprus, Prague (Again), Argentina, Australia

My fave food

Vegetable Lasagna, Any kind of soup,  Hummus, Chex Mix

My favorite people in my life

My parents, but specifically my favorite travel companion, my mother.

Jonnelle Davis

In the meantime, as a travel content editor, Jonnelle helps to deliver clean and engaging content to our travel agents.

She enjoys reading, writing, and spending time with her family, and she savors opportunities to have new experiences, big and small.

What I do

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On my travel bucket list

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My fave food

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My favorite people in my life

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Anthony McLemore

Not only does Anthony co-host some of the video related Power Sessions with Sandra, but he also created an incredible course for travel bussinesses showing them how to use video to increase their sales.

If you’re lucky you’ll also catch him at a travel conference on stage or in our booth.

What I do

I direct and produce video content for travel suppliers such as cruise lines, hotel chains, associations, consortia, host agencies, and tour operators. My expertise is in interviewing and storytelling and the content that I produce is an excellent investment for suppliers as they can use it for many years to come. I travel with a film crew to the suppliers and we also travel to destinations to capture photos and videos to build supplier media libraries.

On my travel bucket list

Snowboarding in the Swiss Alps, exploring the South Pacific islands where my wife’s family is from, a safari with my son and wife in South Africa, and a first-class train adventure somewhere exotic.

My fave food

Japanese, Thai, Italian, Greek

My favorite people in my life

Not surprisingly…. Sandra and Houston! I also have amazing parents, family, and friends in every corner of the globe that I am grateful for.

Dana B

When she’s not making beautiful websites, Dana enjoys spending time with her husband and young daughter. She’s always looking to plan their next road trip or outdoor adventure, and can’t help but be expired but the amazing destinations she learns about through her work every day.

What I do

I help bring the client’s business to life by crafting stunning websites and marketing pieces to showcase their unique travel services.

On my travel bucket list

My travel bucket list right now is focused more on domestic destinations. I want to see more of our beautiful country–the Rockies, the Grand Canyon, the New England coast, the Florida Keys, and Hawaii just to name a few!

My fave food

I love all different kinds of foods but right now I’m really digging Mediterranean flavors. Give me all the garlic and all the spices!

My favorite people in my life

My favorite people in my life are of course my husband and daughter, my parents and siblings, and my dog Lucy!

Jenny M

Tasnia is an avid traveler who provides writing content for travel businesses. She acquires extensive experience as a writer and brings her passion of travel and creative writing into Travel Marketing and Media. 

What I do

I’m a Freelance Creative Writer. 

On my travel bucket list

Verona, Italy & Santorini, Greece have my heart.

My fave food

My favorite food consists of cheese, or anything spicy. 

My favorite people in my life

My favorite people in my life include my family, friends, and my cat Macy! 

Emily B

As a North Carolina native, Emily spent most of her summers on the coast so her love for the sea and adventure developed at an early age. Since moving to New York, Emily has built a career around travel and looks forward to exploring more of Southeast Asia and South America in the future.

What I do

Freelance writer for social media, websites, destinations, and blogs. 

On my travel bucket list

Vietnam, Australia, and Costa Rica!

My fave food

Anything Italian and a really good cheeseburger!

My favorite people in my life

Family and my friends/travel buddies!

Svetlana I

Svetlana is known for her detail-oriented nature and her desire to learn. She is multilingual, enjoys yoga, new experiences, and loves travel!

What I do

I make sure our clients get answers to their questions and get to the right courses at the right time

On my travel bucket list

All around Seattle, Vancouver, and Anchorage

My fave food

Anything-raw vegan with a steaming hot mug of pure cacao

My favorite people in my life

My mom

Jeanna Akins

She has spent over a decade in the Administrative world and has a knack for order and direction. She is our go-to for a wide array of services. If she doesn’t have the answer she’ll find it or get you to the team member that does!

Jeanna enjoys time with her family (which includes a 13 year old Yorkie), being out doors and bringing old objects back to life. She also has a passion for volunteering in her community.

What I do

I proudly provide services as Travel Marketing and Media’s business manager. Leading our concierge’s, creative team, and content production for Social Media Solutions as well as work with VIP clients and organize events for Sandra.

On my travel bucket list

Germany,  Iceland and Norway.

My fave food

Mexican, Italian and Thai food.

My favorite people in my life

My Family and friends for sure, life just wouldn’t be as great without them and a special shout out to my husband who puts up with me!

Tawney Clum

Tawney loves all things outdoors and treasures time with her friends and family. In her down time she takes advantage the beautiful  near by mountains and lakes while indulging in great fishing trips!

She loves her family and friends and a great family vacation!

What I do

Assistant Manager

On my travel bucket list

Ireland

My fave food

Artichokes

My favorite people in my life

My Children and my Husband

Sandra McLemore

Sandra created Travel Marketing & Media, a marketing agency for travel business owners who want to create a consistent stream of new clients so that they can have a wildly profitable travel business that brings them joy.

She speaks regularly at travel industry events around the world and in 2021 will launch her new travel magazine & travel accessories collection.

Sandra is also the host of Travel Market Report TV, the travel industry’s leading trade publisher, and the travel expert featured on Daily Mail TV, CNN, BBC World News, ABC, morning TV shows, and talk shows.

What I do

I create and teach our signature online course, our masterclasses, workshops and host the Travel Marketing Townhall meetings. I also provide webinars and keynotes for host agencies, consortia and large travel industry events.

On my travel bucket list

South Korea, South Africa, a river cruise, Sri Lanka, a world cruise!

My fave food

Vietnamese, Thai, Italian, Japanese.

My favorite people in my life

My husband Anthony, our baby Houston, my Goddaughter Nomi, and all of our amazing friends and family. We have an amazing village. And of course I’ll always love Oprah, Amy Porterfield and Donald Miller.